Grapevine’s Solo Stove behind Snoop Dog’s ‘give up smoke’ fake out

It turns out, Snoop Dogg’s decision to “give up smoke” was nothing more than a clever marketing ploy by Grapevine-based Solo Stove for a “smokeless” fire pit.

After all, smoking, and marijuana in particular, is kind of his whole thing.

Snoop Dogg, the legendary Southern California rapper and actor, shocked fans on Thursday with a social media post to millions of followers announcing that, “After much consideration and conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.”

The post sparked thousands of memes over the weekend and surprised marijuana enthusiasts who saw Calvin Broadus, better known as Snoop Dogg, as the patron saint of the semilegal recreational drug.

But the hip-hop legend didn’t exactly detail what kind of smoke he quit cold turkey.

The details came out Monday, and it was all part of an advertising campaign with the North Texas recreational equipment brand, suggesting that while he loves sitting by a fire pit, Snoop’s ready to ditch coughing and his clothes being left with a smoky scent.

“I love a good fire outside, but the smoke was too much,” Snoop Dogg said. “Solo Stove fixed fire and took out the smoke.”

The rapper is well known for his relationship with weed, having been arrested for marijuana possession and has teamed up with numerous billionaires and justice reform advocates to press for the legalization of cannabis federally.

The ad features the celebrity warming his hands from the brand’s smokeless fire pit. The company announced that Snoop Dogg will be their “official smokesman.”

“Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax and enjoy your time with friends and family,” said John Merris, CEO of Solo Brands, the parent company of the home and outdoor lifestyle brand. “Snoop, like Solo, is about good moments.”

Snoop Dogg is set to partner with the company to create a new line of smokeless lifestyle products. On the market now is a Snoop Dogg-designed and inspired bonfire pit bundle that retails for around $350.