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Atlanta-based startup launches over 100 charter buses for booking in Dallas-Fort Worth

CharterUp, founded in 2018, supports companies, government organizations, schools, sports teams and private groups wanting to book bus services.

An Atlanta-based charter bus booking platform is entering the Dallas market, debuting over 100 buses for riders to reserve.

CharterUP, founded in 2018, created a tech-enabled charter bus booking and management system in the U.S. It works with companies, government organizations, schools, sports teams and private groups to contract and manage one-time or recurring bus services for events, group travel and employee commutes.

Armir Harris, founder and CEO of CharterUP, said the company’s mission is to improve travel, with a goal of helping customers charter a bus in 60 seconds or less. It was a “no brainer” to enter Dallas-Fort Worth, he said, considering the number of Fortune 500 firms in the area.

Armir Harris, founder and CEO of CharterUP
Armir Harris, founder and CEO of CharterUP(CharterUP)

“We saw indications that Dallas had very strong demand,” Harris said. “This demand came from corporations, nonprofits, schools and other organizations. That led us to aggressively sign up operators and fully integrate them onto our platform.”

Pricing for CharterUP buses depends on the itinerary, Harris said. He said smaller groups, 15 to 20 passengers, cost a minimum of $550 to $600 a day. For larger groups, 35 to 55 passengers, it’s a minimum of $800 a day.

Charter bus services have been expanding this past year in Texas.

In February, Dallas-based luxury bus service, Vonlane, added 12 new departure times to its Dallas-to-Houston route, as well as Dallas-to-Austin. The company also lowered fares for certain evening departures. In July, Uber announced a partnership with US Coachways to bring charter buses to Dallas-Fort Worth and Houston travelers.

Companies like Amazon, Apple, Ashley Furniture, Delta, Facebook, Google, H-E-B, Hilton, Hyatt, Microsoft, Sysco and Texas Instruments are utilizing CharterUP to manage group transportation.

The company has experienced over 100% annual growth and surpassed an annual revenue run rate of $150 million in 2022. In October, CharterUP hauled in a $60 million investment led by Austin-based Tritium Partners. CharterUp has a growing virtual fleet of over 3,000 integrated charters and 140 employees.

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