The real estate firm behind the expanded Trinity Groves master plan has 45 acres to create a development to anchor the west side of the Margaret Hunt Hill Bridge.
There will be no rushing in for the meticulous vision Goldenrod Cos. has in store, as it looks to not only meet demand for office space, housing and hotel rooms, but also to build a lasting neighborhood.
Things have fallen into place serendipitously since the commercial real estate firm purchased nearly 90 properties last year.
That includes November’s announcement of revamped plans for Harold Simmons Park.
The majority of the $325 million project, guided by the U.S. Army Corps of Engineers, involves a park positioned predominantly on the western banks of the Trinity River, rather than its previous iteration situated in the floodplain.
The largest portion of the undertaking, a 22-acre amenity-rich extravaganza, involves an event pavilion, a café, an event lawn, a picnic area, a skate park, themed gardens, water features and a large play space, along with hundreds of parking spaces — just steps away from Trinity Groves.
There have been consistent apartment deliveries nearby down Beckley Avenue with the Modera Trinity and The Langford, which validated the breadth of Goldenrod’s acquisitions in the area.
And there’s the existing hub that is Trinity Groves that features buzzing restaurants, retail and hundreds of apartments built up by West Dallas Investments along Singleton Boulevard.
The future Trinity Groves master plan itself will include millions of square feet of office space, nearly 1,000 hotel rooms and over 5,000 dwellings. Goldenrod has partnered with Gensler for architectural design and OJB as the landscape architect.
While the site is positioned to benefit from the convention center redevelopment, John Zogg, Goldenrod’s southwest region president and a fixture in Dallas-Fort Worth commercial real estate for decades, points to the Goldman Sachs campus along Field Street.
“The center of Trinity Groves is a 12-minute walk from the Goldman campus, which is supposed to have 4,000 people. If just 5% come to live at our development, that’s a huge win for us,” Zogg said.
Walkability and access to systems like The Loop Dallas and expanded transportation options, are other points of emphasis for Goldenrod as it looks to engage with what the city wants to see from a development of this scale.
“Our conviction on the site has grown stronger than ever,” Zogg said. “We know we can build a community with the people, the amenities, the retail, the parks and the attractions that will be a feature for Dallas.”
A preliminary first phase calls for more than 1 million square feet of office space, 126,000 square feet of retail and 9,571 parking spaces.
Zogg described the assemblage Goldenrod put together as a blank canvas with unparalleled views. It’s what makes patience at this early stage all-the-more important.
“We have a lot of planning to do,” Zogg said. “We want to make sure we get it right.”
“It’s going to be a game changer for the area,” he said.
Editor’s note: A previous version of this story incorrectly stated the size of Goldenrod’s holdings in the area.
