A nearly 300-room hotel near the Park Cities has a new owner with big plans for a high-end rebrand.
Grapevine-based NewcrestImage announced Thursday that it had purchased The Beeman Hotel, located at 6070 North Central Expressway in Dallas.
The purchase price was not disclosed, and representatives for the North Texas hotel firm have not announced the new brand.
“The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals,” Mehul Patel, managing partner and CEO of NewcrestImage, said in a statement. “To further and fully optimize this hotel’s value and profits, we intend to rebrand in the high-end upscale category.”
NewcrestImage selected Dallas-based Coury Hospitality to manage the property. Coury, along with its Concert Hospitality affiliate, manages four NewcrestImage properties in Dallas-Fort Worth — The Southlake Hotel, The Magnolia Hotel, Marriott Westlake and The Sinclair.
The Beeman is next to Southern Methodist University and the George W. Bush Presidential Library. The property was most recently renovated in 2021 as part of a mixed-use project that included the construction of the 28-story Eastline Residences apartment high-rise. The hotel was previously owned by Chicago-based real estate investment firm Convexity Properties.
The hotel includes a heated indoor pool, 24-hour fitness center, 12,000 square feet of conference space and the Seely Mill barbecue restaurant. The hotel is named for John Beeman, one of Dallas County’s earliest settlers. Beeman claimed 320 acres in North Texas in the 1840s, according to Dallas Morning News archives.
The hotel, previously called the Magnolia Dallas Park Cities, was built in 1972.
NewcrestImage, established in 2013, has been involved in transactions totaling over $3 billion, covering nearly 275 hotels and nearly 30,000 hotel rooms in 130 communities nationwide, the company said.
