Waco is in the spotlight again as Chip and Joanna Gaines launch new shows from their new Magnolia Network.
Fans of the Gaineses have been waiting a couple of years to see new episodes of Fixer Upper, and Discovery Inc. is counting on them to pay for its new streaming app that launched today. But it’s also touting Discovery+ as “the largest-ever content offering of any new streaming service” with 55,000 episodes.
Season 6 of Fixer Upper is only viewable on the streaming app. Likewise with Joanna’s new cooking show, Magnolia Table, although cable and satellite viewers did get to see a couple of episodes on the Discovery Channel this weekend as a tease. Ten more original Magnolia Network programs premiered this week, including Self Employed with Fort Worth entrepreneur Jonathan Morris.
The streaming service, which features more than 15 channels, was first announced in late 2019 as the Gaineses said they would bring back their HGTV hit series Fixer Upper. At its peak, the show had more than 17 million weekly viewers.
The celebrity couple have been finishing projects around Magnolia Market at the Silos, publishing new books and filming their new TV shows.
Tourism has taken a hit from COVID-19, but Magnolia Market completed a $10.4 million expansion in November that includes a new furniture store, a whiffle ball field and an old wood-frame church built in 1894 that was restored and moved to the grounds.
Before the pandemic, Magnolia Market at the Silos attracted 30,000 visitors a week to Waco.
Here’s how to watch Magnolia Network:
Download the new Discovery+ app. Magnolia Network is one of the channels on the app, and others include HGTV, Food Network, TLC, ID and Lifetime. It costs $4.99 a month or $6.99 with no commercials. For the channels that are still on cable and satellite TV, the app includes new programming.
If you’re a Verizon customer, Discovery+ is free on select plans.
Each account will include up to five user profiles and can support four concurrent streams.
Magnolia Network will remain on the streaming app until later in 2021 when it launches on TV.
Twitter: @MariaHalkias
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