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Luxury jeweler leaving Neiman Marcus in-store shop for Highland Park Village

While it’s one brand, Van Cleef & Arpels commanded a large prime spot on Neiman Marcus’ second level.

Van Cleef & Arpels is moving out of the Neiman Marcus at NorthPark Center and into a two-level, 2,600-square-foot store in Highland Park Village in September.

The luxury brand said earlier this year that it planned to open a store in Highland Park Village, but it hadn’t disclosed plans for the longtime shop inside Neiman Marcus. That shop will close in mid-August.

While it’s one brand, it commanded a large prime spot on Neiman Marcus’ second level, where shoppers could grab a long glance riding up the escalator. The area had its own distinct wooden display cases and an interior private shopping area.

Neiman Marcus hasn’t said what it will do with that section of the store.

The space is next to women’s shoes and opposite the luxury brand shops for Yves Saint Laurent, Prada and Fendi on the other side of the escalators. YSL moved into that prime space after Gucci moved out.

It’s not a new trend that the big luxury brands are opening their own storefronts, but it’s also not abating. Most are keeping a presence in luxury department stores at the same time because their customers expect to find them there.

The Van Cleef & Arpels shop on the second level of Neiman Marcus at NorthPark Center in Dallas.
The Van Cleef & Arpels shop on the second level of Neiman Marcus at NorthPark Center in Dallas.(Maria Halkias)

The new Van Cleef & Arpels store interior will have walls paneled in gold leaf and a private section for clients plus a private dining room for entertaining customers. A hand-crafted glass chandelier custom-made in France will shine some light on its Snowflake, Perlée and Alhambra collections of watches and jewelry.

The store is on a corner of one of the center’s interior buildings across from Cartier and Starbucks.

Highland Park Village has always been a destination for fine jewelry, but the center has added more brand shops in the past year. Rolex is also opening soon, and Dallas-based Bachendorf’s is opening the two-story Rolex boutique next to Bluemercury and Bistro 31.

Twitter: @MariaHalkias

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Maria Halkias, Staff writer. Maria Halkias has covered the retail scene for The Dallas Morning News since 1993.

mhalkias@dallasnews.com /maria.halkias @MariaHalkias mariahalkias LinkedIn Iconhttps://www.linkedin.com/in/MariaHalkias
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