Black Friday finally feels like pre-pandemic times. With the exception of iPhones, which Apple has said will be in short supply due to its ongoing supply chain issues, there are no big shortages worrying holiday shoppers so far.
As for prices, you’ll have to be the judge of that. And decades high inflation may lead more people to try to control their gift spending by purchasing gift cards.
But if you’re planning to buy the common categories of cookware, décor, bedding, clothing, shoes, fashion accessories, books, electronics, toys and games, deals abound.
Experts say door busters and digideals on Black Friday will again characterize what for many is still the traditional kickoff to holiday shopping. Adobe Analysts said while October online prices fell 0.7% from a year ago, it expects the best deals to come Thanksgiving through Cyber Monday week.
Retailers, particularly Amazon and Target, once again moved their discounts forward into October. But there’s more price-cutting where that came from, as retailers see the holiday shopping season as their best chance to move inflated inventories before starting a new year.
While there’s no one big breakout toy this year, in October the top-selling toys online included Squishmallows, Roblox figurines, Pokémon card games and LOL Surprise dolls, according to Adobe, which draws from the transactions of 85% of the top 200 online retailers. Top electronics and gaming devices have included PlayStation 5, Xbox Series 5, Nintendo Switch and Apple products (iPhone, Watch, AirPods). Air fryers, eReaders and mini fridges have also been top sellers.
Motivated retailers are giving paying members of their reward programs a jump on the lowest prices, sometimes by just a few hours, according to Dealnews.com.
Black Friday deals
Walmart: Deals started Monday and continue through Friday, on Wrangler men’s and big men’s relaxed fit jeans for $13, a Rubbermaid 26-piece plastic storage set for $8, Nintendo Switch for $299 and Apple AirPods with charging case for $79.99. New deals come out on Monday.
Target: Black Friday deals are available now and are good through Saturday and include up to 50% off on toys. A KitchenAid Pro 5-quart stand mixer available in five colors is $249.99, a $200 discount. And here’s one place where inflation is easy to spot: The perennial $10 Hamilton Beach toaster is $11.99 this year.
Macy’s: Prices are good through Saturday. All Levis merchandise, including for kids, is priced at 40% off, and there’s a special Mac mini lipstick for $10 and women’s boots starting at $19.99. And it’s hard to say who started the matching family pajamas tradition, but let’s give it to Macy’s, which has them at $19.99 and under.
JCPenney: Black Friday deals last four days now through Saturday and include its annual $2.99 bath towels. Winter wardrobe stock-up items such as $11.99 men’s flannel shirts and women’s $5.99 long sleeve and 3/4-sleeve T-shirts are available in multiple colors. If you’ve ever been to JCPenney on Black Friday, you know that women’s boots are a big deal and they’re back, starting at $14.99.
Kohl’s: Black Friday prices are available now through Friday. The big attraction for Kohl’s loyal shoppers is the bumped-up Kohl’s Cash offers this week. Bed pillows in standard and king are $3.39 with a 15% off coupon. Kohl’s Toastmaster $4.99 kitchen appliances are back, but you need a 15% coupon and will have to send in for a rebate to get that price. Shark vacuums start at $144.49.
Academy Sports + Outdoors: Pizza ovens are hot and Ooni pizza ovens and accessories will be 20% off. The Dallas-based KidKraft’s hobby workshop playhouse is $399.99, a $300 savings. Costa, Ray Ban and Oakley sunglasses are 30% off.
Stores opening early Friday
5 a.m.: Academy Sports + Outdoors, Best Buy, JCPenney and Kohl’s.
6 a.m.: Bed Bath & Beyond, Dick’s Sporting Goods, Home Depot, Lowes, Macy’s and Ulta.
7 a.m.: Burlington, Target, Marshalls, TJ Maxx.
8 a.m.: Apple (9 a.m. at NorthPark and Galleria).
9 a.m.: Costco, Dillard’s, Neiman Marcus, Nordstrom, Sephora