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Viral sample store 260 opens to eager crowds at Inwood Village

260 Sample Sale representatives said Dallas was the next “key market” they were looking to crack

Eager shoppers rummaged through racks of samples at Texas’ first location of a viral fashion concept last week, hunting for bargains that’d significantly slash prices of popular luxury clothing items.

New York-based 260 Sample Sale sells steeply discounted luxury clothing items from various brands. The roughly 7,000-square-foot new location at Inwood Village saw a line that wrapped around its storefront and into an alley on June 5, the store’s general manager Rusty Robbins said.

“We got everyone in the store by 12:30 p.m. for people that had been waiting an excess of four and a half hours,” he said.

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Customers check out different sample items at the store.
Customers check out different sample items at the store.(Shafkat Anowar / Staff Photographer)
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Social media helped the sample sale concept — which in the past was mostly attended by fashion insiders — go viral. 260 sells items, often at slashed prices, that big-name brands send to retailers for marketing or display purposes. They also help retailers get rid of excess or last-season inventory. Last week’s samples at the 260 Dallas location came from Reformation, an upscale sustainable women’s clothing brand, but future weeks will see samples from brands including Cult Gaia and Farm Rio, according to Robbins.

Anushka Kumar, a 20-year-old Plano resident who attends Barnard College in New York City, said going to 260 in New York is one of her “favorite things to do.” At the Dallas location, she bought a short Reformation skirt for $60 — almost $40 cheaper than comparable skirts on the official Reformation site.

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For Stephanie Villalobos, 32, the store opening came just in time for wedding season.

“Some of them may have imperfections or whatever else, but you’re getting them, I think, for at least half the cost of what the items normally would be,” she said.

The 260 Sample Sale brand has nearly 500,000 followers on Instagram and more than 50,000 on TikTok. Mary Chandler and Elle Lawson, two Southern Methodist University students wandering racks of clothing at the store Thursday, said they found out about the Dallas 260 location through social media.

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“I’d shopped on their live online sales as well, and they never had a Dallas location or a location by me,” Lawson said. “So I was really excited that it was coming to Dallas.”

The brand has stores in New York, Los Angeles and Miami, and other major cities. Dallas was “the next key market” for the brand to crack, Laura DiGiovanna, who directs marketing at 260, said.

Store manager Katrina Guidry (left) shows a dress to a customer at 260 Sample Sale Friday,...
Store manager Katrina Guidry (left) shows a dress to a customer at 260 Sample Sale Friday, June 7, 2024, in Dallas. (Shafkat Anowar / Staff Photographer)

“Through a lot of outreach with customers on the next key city they wanted to see us pop up in, Dallas was always at the top of that list,” she said.

DiGiovanna said the 260 Dallas location is looking to grow and that “we hope to be here for many years to come.”

The store sits between home goods store Quatrine Home and Nob Hill Decorative Hardware.

X: @umaxbhat

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