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Dickies brand in Fort Worth moving headquarters to California

Relocation is set to wrap up in May of next year as parent VF consolidates real estate portfolio.

A historic work-wear brand in Fort Worth is moving its headquarters to California.

Dickies, whose roots reach back to 1922, is moving its headquarters to Costa Mesa, Calif., according to a spokesperson. The move will affect about 120 employees.

The Fort Worth company is part of VF, which owns other clothing brands, and will be joining the campus of Vans, one of its sister companies. The relocation is expected to be completed in May of next year.

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“This move allows VF to further consolidate its U.S. real estate portfolio as part of its stated business turnaround strategy,” the spokesperson said. “But more importantly, by co-locating Dickies with our Vans team in Costa Mesa, we will create an even more vibrant campus where creativity and best practice sharing can thrive through greater collaboration and connections.”

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The impact on employees are “never made lightly,” the spokesperson said, adding that the company “will provide resources and assistance to help them navigate the next steps in their careers.

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VF, whose brands also include The North Face and Timberland, has been under pressure as sales have been declining and it takes steps to become more efficient. Revenue fell 6% in the quarter ended Sep. 28.

The change follows the acquisition of Williamson-Dickie Mfg. Co., one of Fort Worth’s oldest family-owned companies, for $820 million in cash in 2017. Its roots go deep in the region. For example, Dickies has been the official outfitter of the State Fair of Texas’ Big Tex. Also, there’s the Dickies Arena, a large venue for concerts and other events in Fort Worth.

Williamson-Dickie started out selling bib overalls to ranch hands in Texas. Twenty years later, it added women’s and children’s apparel. It expanded to dress oilfield workers all over the world including the Middle East and North Sea. In the 1990s, Dickies became a big pop culture brand worn by teens and young adults. Rappers have favored its work pants, and skaters liked its bib overalls.

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The brand will maintain a “strong employment presence” in the Fort Worth area with a distribution facility, as well as a warehouse and stores in North Texas, the spokesperson said.

“While this was a tough call, we are confident this change will help us revitalize Dickies so we can carry on the brand’s heritage for years to come,” the spokesperson said.

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