businessTop 100

Top 100 winner Century 21 Judge Fite uses technology to win the bidding wars

This nine-time winner has consistently ranked in the top tier of the large companies, but this is its first time at No. 1.



Jim Fite, president and CEO of Century 21 Judge Fite Co., will readily tell you that it’s never easy to market and sell homes — even in boom times like we’re experiencing today.

The frenzy of transactions is enough to leave unprepared agents in the dust. Most homes sell in days.

And it all starts with landing those too scarce listings.

His company, Texas’ largest Century 21 franchise, has put technology at the forefront to give its agents a competitive edge.

It’s one of the reasons Judge Fite ranks No. 1 among our large employers of 500 or more. This nine-time winner has consistently ranked among the top tier of our large companies.

Agent Fernando Aguilera (left) shakes hands with Jim Fite, president and chief executive...
Agent Fernando Aguilera (left) shakes hands with Jim Fite, president and chief executive officer, during the Century 21 Judge Fite top awards dinner at AT&T Stadium in Arlington. (Juan Figueroa / Staff Photographer)

Within 72 hours of getting a listing, Judge Fite professionals can put up to nine buyers in the pipeline for that home, as well as list it on the MLS to open bidding wars to all buyers, ensuring sellers get top dollar for their homes, Fite said.

Another program allows sellers to buy their next homes with cash before they put their current houses on the market.

And a newsletter shows buyers and sellers exactly what’s happening in any neighborhood across North Texas. “The quality of photos and information gives C21JFC professionals an opportunity to serve past, present and future clients like never before,” Fite said.

“This added up to a 98% quality service rating for our clients,” Fite said. “Who would have known that Century 21 Judge Fite Co. had been investing in people and technology to take us through the virtual world?”

Its 1,067 D-FW workers at its 23 area locations — spread from Weatherford to Rockwall and Denton to Waxahachie — told us: This company operates by strong values.

Agents have several compensation plans, with escalating commission splits based on production up to 100% after a small franchise fee. It also offers a 401(k) for all W-2 employees with a large optional company match and profit-sharing.

This full-service real estate brokerage, founded by Judge Fite in 1937, also does property management, insurance, mortgage and title, property management services and relocations through related companies.

Agents specialize in residential, farm and ranch, fine homes and estates, commercial and recreational real estate.

The pandemic sidelined one of the company’s most coveted incentives: a springtime, all-expenses-paid trip for top producers and their plus-ones to a paradise destination. For the past two years, top agents got gift cards equal to their share of a trip.

Fite has his fingers crossed about reinstating the tradition for 2021 winners with a trip to a resort outside Anchorage, Alaska, next spring. He hopes that COVID-19 isolation never, ever returns.

“Our business is relational,” Fite said. “Our people missed each other, the interaction, the face-to-face communication, the care and concern for one another. I am glad we are back together. Better than ever.”

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