businessTop 100

Workers come first at Top 100 winner Nova Landscape Group

The company didn’t lay off any workers when the pandemic hit, and the troops returned that loyalty.


SPECIAL AWARD: Best Execution

Nova Landscape Group decided to cut profits so it could keep everyone on its payroll.

“It was as tough of a year battling through the COVID and the political atmosphere as it was when we first started the company,” said Anthony Diesch, president of the 9-year-old commercial landscape construction firm based in Lavon. “We circled the wagons as a company and came out the other side stronger and closer — although not as profitable.”

The 63 employees of the large-scale commercial landscape construction firm showed their appreciation for that fortitude by making it our No. 2 company in our small category.

Nova specializes in large-scale corporate campuses, hospitals, schools, universities and retail landscape installation and maintenance.

Clients include the new American Airlines headquarters, the University of Texas at Dallas, Pioneer Natural Resources’ headquarters, JPMorgan Chase’s headquarters and more.

Nova Landscape Group received our special award for best execution, getting the highest score of all 100 companies in the competition for the statement: At this company, we do things efficiently and well.

Along with the typical benefits, Nova employees spend time together in team-oriented activities, its Top 100 entry said. “Whether it be regular lunches together, time on the lake on the company boat, holiday parties at the Dallas Cowboys Club at The Star, we celebrate our hard work and achievements together as a team.”

The statement receiving the highest score from Nova employees: This job has met or exceeded the expectations I had when I started.

When Diesch looks back, he’ll says he’ll remember the challenge but also marvel at how his troops remained loyal, patient and resilient.

“Our employees taught us that they understand tough times,” Diesch said. “They appreciated that we did not lay off one single employee.

“We had to do things tighter, have fewer perks, but knew that there was an end in sight and that we would be poised to be a healthier and more competitive company coming out of ity.”

What is something that Diesch is delighted to see in the rearview mirror?

“The year 2020. Period. Thank God.”

Coco looks at the camera as the Nova team meets on Aug. 19 at Nova Landscape Group in Lavon.
Coco looks at the camera as the Nova team meets on Aug. 19 at Nova Landscape Group in Lavon.(Juan Figueroa / Staff Photographer)
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