Cheetos is looking for the next Hispanic figure for its “Deja Tu Huella” or “Leave Your Mark” campaign, which recognizes individuals who inspire their community.
For this campaign, Cheetos is looking for individuals dedicated to paving a better future for their community in art, education, music, STEM, and more.
Registration will open on June 17, 2024 on the cheetosdejatuhuella.com website.
The new ambassador will receive $25,000 to put toward their initiative and the opportunity to join Cheetos at the 2024 Billboard Latin Music Week in October and the Cheetos Community College Tour, which will help increase the visibility of their platform and community impact.
“All it takes is one talented and determined person to make a meaningful impact, and the Deja Tu Huella Ambassador program provides much-needed visibility and funding to help make lasting change,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, in a press release.
Through this program, Cheetos has recognized 20 Deja Tu Huella ambassadors who have used the funding and support from the Deja Tu Huella program to continue growing their initiatives.
Some of these ambassadors are Roberto “Bobby” Alvarado, a Las Vegas-based artist and muralist who paints murals for local Latino-owned businesses; and Brizzo Torres, a Brooklyn-based singer and actor who founded The Good Good Collective, an organization offering underrepresented youth tuition-free arts education.
Other ambassadors include Jay Flores, an advocate and ninja warrior who launched “It’s not magic, it’s science,” a STEM performance live tour in Houston, Dallas, and Puerto Rico; and Valerie Gomez, the founder of Latina Grad Guide, a social impact venture and online community that supports Latinas in higher education.
To celebrate this year’s campaign, Cheetos brought back its Cheetos Salsa con Queso flavor, which will be available in stores nationwide as of June 17 for $5.89. The bag has a QR code that people can scan to get the application to apply for the ambassador program.
