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Torchy’s Tacos' queso sold in grocery stores in Texas

Torchy’s Tacos and Whole Foods are both Texas brands.

Starting Sept. 25, Torchy’s green-chile queso will be for sale at 40 Whole Foods grocery stores in Texas, Arkansas, Oklahoma and Louisiana. A spokeswoman confirms that 13 Whole Foods in Dallas-Fort Worth will sell the queso.

[Update on Sept. 18, 2020: A Whole Foods spokeswoman confirms that the queso will become available Sept. 25. It was not available at some Whole Foods stores in Dallas-Fort Worth on the intended date, Sept. 15, as originally reported.]

In a Dallas Morning News poll in 2017 that accrued 5,000 votes, our readers picked Torchy’s green-chile queso as the best in North Texas. (Some of those voters were serious: One of them has the word “queso” on her license plate.)

It’s the first time Torchy’s Tacos has sold its queso outside of the restaurant. With the partnership, Torchy’s is also selling Diablo Sauce at some — but not all — Whole Foods stores. (Diablo Sauce is also available at Torchy’s restaurants, on torchys.com and on amazon.com. Amazon has owned Whole Foods since it purchased it for $13.7 billion in 2017.)

Torchy’s queso will sell for $7.99 for an 11.5-ounce jar, found in the refrigerated section at Whole Foods. Diablo Sauce costs $9.99 for a 6.7-ounce jar, found in the condiment aisle.

Torchy’s is a Texas restaurant, having originated in Austin in 2006 before expanding to Dallas-Fort Worth in 2010. Today, Torchy’s operates 80 restaurants in seven states, including 16 in Dallas-Fort Worth.

Many Torchy’s fans have learned to use the phrase “make it trashy" when ordering tacos: It’s the secret password that tells Torchy’s cooks to drizzle queso on a taco. Now, superfans can make their tacos “trashy” at home.

Founder Mike Rypka calls the green-chile queso Torchy’s “calling card.”

“To see our Green Chile Queso and Diablo Sauce hit the shelves at Whole Foods, another hometown Austin brand, is incredibly exciting, and we can’t wait for fans to enjoy at home," he says in a statement.

For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich.

Sarah Blaskovich, food writer. Sarah writes about restaurants, bars and culture in Dallas. She also appears on NBC5 twice a week. Follow @sblaskovich and ask her what to do, where to eat or where to drink in your 'hood.

sblaskovich@dallasnews.com /sarah.blaskovich @sblaskovich Instagram Icon@sarahblaskovich
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