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Meat-free burger company launches first-ever delivery from 2 North Texas suburbs

Impossible Burger execs are surely curious if beef-loving Texans are willing to go meat-free.

Impossible Foods is selling meat-free burgers and fries for delivery for the first time in North Texas.

Plant-based eaters can now have Impossible burgers delivered to parts of North Texas.
Plant-based eaters can now have Impossible burgers delivered to parts of North Texas.

Ten plant-based menu items will be cooked at Dog Haus restaurants in Richardson and Arlington and delivered to customers via DoorDash, Postmates, Uber Eats, and Grubhub drivers.

The Impossible Shop, as it’s called, is a prime example of a ghost kitchen: It partners with an existing restaurant, Dog Haus, to cook a small menu that will never be consumed in-house. All Impossible Shop orders go out the door for delivery.

Dog Haus was a fit because it was one of the first restaurants to add the Impossible Burger to its menu. Compare that to today, and it’s almost impossible to find a meat-centric restaurant that doesn’t sell some kind of option for vegans, vegetarians and the plant-curious.

The Impossible Shop picked some competitive — shall we say beefy — states for the launch: Arizona, California, Colorado, Illinois, Maryland, New York, Texas and Wyoming.

Impossible products are made with soy protein, potato protein, coconut and sunflower oil, binders and a “magic ingredient,” heme, which makes the burgers taste meaty, according to an Impossible Foods explainer.

Impossible Shop menu delivery items in Dallas-Fort Worth include:

  • a plant-based burger with plant-based cheese sauce — single or double patty
  • a plant-based chili cheese burger — single or double patty
  • a plant-based patty melt
  • plant-based “chicken” nuggets
  • fries: plain, smothered in plant-based cheese or covered in plant-based chili cheese
  • a plant-based sausage breakfast burrito

For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich.

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