In 2018, the management team of The Dallas Morning News went through a process to sharpen and refocus our mission, settling on this statement:
We make our communities stronger and more prosperous through quality journalism and innovative marketing solutions.
We’ve seen no better opportunity to fulfill this mission than during the coronavirus pandemic. We were among the first news organizations in the country to put our public health content outside the subscription pay meter, with support from FWD>DFW founding partner Baylor Scott & White Health.
Early in the quarantine period, we also saw how at-risk our local businesses were to losses from forced closures, with some saying they only had a three-day window.
To help keep our local businesses strong and prosperous, The News has several ongoing programs:
- We are running free listings for restaurants offering delivery and takeout. These are in print in the Friday Guide throughout April and online for the duration. You can submit your information here.
- We are also running free listings of virtual events for arts organizations, churches, musicians and anyone else in the D-FW area with online events. You can submit your information here.
- We collaborated with our friends at USA Today to create a marketplace for gift cards from any local business. There is no cost to participate — just use the link to your existing gift card provider. The News is leveraging its audiences via web, email, social media and print to drive traffic to this marketplace.
- For a limited time, we are offering new advertisers a dollar-for-dollar match on marketing investments on our owned assets such as DallasNews.com, Al Día, and the newspaper.
Leveraging these assets now can help your business stay afloat until restrictions are lifted. We’ll be there with you on the other side, pursuing our mission and yours.
