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Dallas Mavericks announce launch of subscription streaming service

The franchise also on Monday announced its roster of TV and radio broadcast talent for the 2024-25 season, which begins Thursday.

After weeks of wondering, Mavericks fans who need a streaming option to watch the team’s local broadcasts are getting their wish, albeit for a price.

On Monday, four days before Thursday’s 2024-25 season opener, the Mavericks announced the launch of a subscription streaming service, which initially will be powered through the NBA’s Next Gen platform, inside the NBA app.

A Mavs-specific app, called MavsTV, will launch later this season. MavsTV also is the name the franchise is branding its entire inaugural regional broadcast operation, which replaces Bally Sports Southwest.

For viewers, the difference between the streaming service and the previously announced over-the-air broadcasts is money. The over-the-air telecasts are free, except in those cases when it’s necessary for viewers to make a one-time purchase of an over-the-air antenna.

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The Mavericks streaming subscription costs $124.99 for a season-long pass. A monthly subscription costs $14.99. For a limited time, and while supplies last, fans who subscribe to a season-long pass have the option of receiving two tickets to a thus-far-unspecified game or a $75 Mavs merchandise gift card. The subscription service is free for fans who are part of Club Maverick — in other words, season ticket holders.

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Like the over-the-air broadcasts, which will be available to approximately 14 million people in Texas and parts of Oklahoma and Louisiana, the Mavericks streaming service will broadcast the at-least 70 games that are not exclusively nationally televised — starting with Saturday’s game at Phoenix.

“We have been waiting for this moment for a long time,” Mavericks CEO Cynt Marshall said in a news release. “We are thrilled to offer multiple options for our fans who deserve seamless, enjoyable viewing experiences.”

For now, the streaming service is powered by the NBA’s Next Gen integrated digital platform within the NBA App. It will be available through all NBA-supported assets, including the NBA app and NBA.com. When the MavsTV streaming app launches later this season, it will include not only game coverage, but also footage and original on-demand content. To subscribe to the Mavericks’ streaming service now, fans can go to this link: mavs.com/mavstv.

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The streaming subscription’s viewer footprint is somewhat wider than that of the over-the-air broadcast, but it’s still confined to an NBA-regulated region, so as to not to overlap with the broadcast markets of other NBA teams. The Mavs’ streaming region includes much of Texas and parts of Arkansas, Louisiana, New Mexico and Oklahoma. Fans wondering whether they are part of the Mavericks streaming footprint can find out by entering their zip code on the signup page.

Also on Monday, the franchise announced its MavsTV broadcast talent, with no significant changes from recent seasons other than the offseason retirement of radio broadcaster and franchise great Brad Davis.

The TV broadcast team has a combined 80-plus years of Mavericks’ broadcast experience and 40 Emmys: Mark Followill, Derek Harper, Devin Harris, Dana Larson, Lesley McCaslin and Jeff Wade. The Mavericks say there also will be a rotation of guest analysts and team legends throughout the season.

Back for his 20th season as the Mavericks’ radio voice is Chuck Cooperstein. He will be joined on this season’s broadcasts on The Eagle 97.1 FM by analyst Brian Dameris, who is scheduled to work all regular season and postseason games with Cooperstein.

Victor Villalba once again is the team’s Spanish radio voice on Zona MX 99.1 FM.

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