The returns for WrestleMania 38′s performance at AT&T Stadium have started to come in.
Earlier this month, WWE hosted an impressive 156,352 fans over the course of 48 hours from all 50 states and 53 countries, becoming the highest-grossing and most-attended event in company history.
In addition to breaking attendance and revenue records, WWE announced on Monday it set new social media benchmarks with a record number of video views, overall watch time and impressions for any event in WWE history. Most notably, WrestleMania 38 topped Super Bowl LVI in multiple social media measurables (Source: CONVIVA, Etc.).
WWE vs. Super Bowl LVI
| Metric | WWE | NFL* |
|---|---|---|
| Impressions | 2.2 billion | 1.8 billion |
| Video views | 1.1 billion | 618 million |
| Watch time | 13.1 million hours | 3.56 million hours |
| Engagements | 87 million | 78 million |
*NFL statistics via Sports Business Journal
WWE took over North Texas a few weeks ago, running multiple shows and events across Dallas and Arlington.
“We are thrilled that WrestleMania’s return to Dallas again generated record results, proving that everything is indeed bigger in Texas,” said WWE executive vice president of special events John Saboor in a statement.
“We are grateful to the Jones family and the entire Dallas Cowboys organization, the Dallas Sports Commission, the city of Arlington, the city of Dallas and all the public and private sector partners who were instrumental in making WrestleMania 38 the most stupendous two-night WrestleMania in history.”
The brief residency is estimated to bring in an economic boost of more than $200 million to the metroplex. The estimates include revenue from transportation, lodging, food and beverage, retail sales, business services and recreational activities.
During WWE’s first trip to JerryWorld, WrestleMania 32 generated over $170 million for the region in 2016.
WrestleMania 38 also saw large increases in social interactions in comparison to last year’s two-night event in Tampa, Fla., including:
-- Record 1.1 billion views across Facebook, Instagram, Snapchat, TikTok and Twitter – an increase of 47% from WrestleMania 37.
-- Record 13 million hours of video consumed on social platforms – an increase of 29% from WrestleMania 37.
-- Record 2.2 billion Impressions – an increase of 10% from WrestleMania 37.
-- And WWE’s top two engagement posts in history during a live event (Cody Rhodes’ return to WWE generated 500,000 engagements during the WM 38 broadcast and the Pat McAfee/Austin Theory/Mr. McMahon match hit over 450,000 engagements.)
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