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Sha’Carri Richardson is the face of Nike’s latest luxury fashion collaboration

Richardson, a Dallas native and global track star, was revealed as the face of sportswear brand’s latest collaboration with a French luxury fashion company Jacquemus.

An outstretched hand holding a purse with Nike’s signature swoosh logo was all some needed to decipher that Sha’Carri Richardson was the one holding the bag.

The Dallas Carter alum and 2023 Dallas Morning News Texan of the Year nominee has a new endeavor. French luxury fashion brand Jacquemus posted on Instagram Feb. 21, teasing their latest collaboration with Nike. In the caption, they asked, “Guess who is the face?”

It didn’t take long for users to guess that the right arm wing tattoo and lengthy acrylic nails might belong to track sensation Richardson.

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The speculation was then confirmed Monday, with Nike issuing a press release about their partnership, titled “Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression.”

“Fashion is so personal and I definitely use it to express myself — it can show how you feel, your mood, your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are,” Richardson says about the partnership in Nike’s press release.

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Richardson added, “And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.”

Richardson is no stranger to the fashion scene, as the Nike-endorsed athlete was present at the 2021 Met Gala and was featured in a Teen Vogue photo shoot and story in February 2022.

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