NO. 3 SMALL COMPANY
FIRST-TIME WINNER
Real estate firm based in Dallas, with two D-FW offices and 77 local workers.
Not everyone can afford a Rolex watch. But top agents and staffers at @properties Christie’s International Real Estate in Dallas have the opportunity to earn one of the exclusive luxury timepieces. The incentives-based perk comes via the full-service real estate firm’s Road to Rolex program, which includes membership in the company’s Rolex Club and an annual celebration event.
The program is modeled after a similar one at the @properties Christie’s International Real Estate brokerage in Chicago, which sold its Dallas franchise to local realty veteran Jerry Mooty Jr. in 2021. The family of Dallas Cowboys owner Jerry Jones owns 20% of the Dallas firm, said Mooty, who is the brokerage’s CEO, principal and majority owner.
Another import from the Chicago operation is a proprietary, cutting-edge computer technology suite that manages various aspects of the Dallas agents’ business. “Basically, we’re making their lives more efficient and giving them a lot more time back in their daily activities, so they can generate more deals,” Mooty said.
Such tools and incentive programs — plus in-person training for agents, monthly meetings with industry-related speakers and access to the Christie’s global referral network — have helped the young firm attract the “right people,” Mooty said. And it has lured enough of them to now open a second office near The Star in Frisco.
Another selling point for the company’s agents is a community outreach program called @ Loves Local. The firm hosts well-publicized events with its agents at places such as a coffeehouse or an ice-cream shop, and gives whoever shows up during that time a free treat. “It’s our way to get agents meeting people out in the community,” Mooty said.
The firm’s staffers also expressed their enthusiasm for the way the brokerage operates, with one even stating, “Management is superb. I’ve been in real estate for years and have learned more than ever and have all the tools for success at my fingertips! It’s awesome!”