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Fort Worth provides incentives for $150 million manufacturing plant

Beauty Manufacturing Solutions will employ 250 people at AllianceTexas.

Fort Worth has agreed to provide up to $2 million in incentives to land a new manufacturing plant.

Coppell-based Beauty Manufacturing Solutions Corp, plans to spend $150 million to put the new facility in the AllianceTexas development in Far North Fort Worth

The 445,870-square-foot plant will employ more than 250 people and will be located at 5650 Alliance Gateway Freeway.

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The Fort Worth plant will operate in addition to Beauty Manufacturing’s existing facility in Coppell. The company produces a variety products for brands including Naterra, L’Oreal, Johnson & Johnson, Mary Kay, Unilever and Tree Hut.

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“The growth and success of companies, especially in manufacturing, need great partnerships and great people,” Beauty Manufacturing CEO Peter Song said in a statement. “This site will merge new technologies in manufacturing along with the supporting infrastructure and ambitions from the city and our company.”

Fort Worth’s City Council agreed to provide a 10-year, 70% property tax abatement to the firm.

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“Beauty Manufacturing Solutions Corp.’s presence brings another innovation-driven, future-focused company to Fort Worth while also building upon our city’s historic strengths in advanced manufacturing,” Robert Sturns, the city’s director of economic development , said in a statement.

Beauty Manufacturing is a century-old company that has its headquarters near DFW International Airport at 1250 Freeport Parkway in Coppell.

The company is buying the industrial building from developer Hillwood.

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“Hillwood is pleased to welcome Beauty Manufacturing Solutions Corp. to AllianceTexas, bringing hundreds of new manufacturing jobs to Fort Worth,” said Samuel Rhea, director of industrial leasing at Hillwood. “Reshoring continues to be an important piece of our regional economic development story, and the beauty industry is quickly becoming a focal point in our growing manufacturing sector here at AllianceTexas.”

AllianceTexas is already one of the state’s largest employment centers with more than 500 companies employing thousands of workers. Total investment at AllianceTexas topped $12.6 billion in 2021, according to Hillwood.