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Mixtitos restaurant in Dallas sees a ‘miracle’ surge in business, will remain open

‘I just feel chills right now,’ said owner and chef José Luis Rodriguez.

Struggling Dallas restaurant Mixtitos Kitchen got a glimmer of hope after a big week of sales.

Owner José Luis Rodriguez told The Dallas Morning News last week that the restaurant would close by the end of May if more customers didn’t turn up. Bolstered by passionate neighbors wanting to see Mixtitos succeed, the restaurant saw a 50% increase in business last week, compared withthe week prior, and Mixtitos is expected to remain open until at least the end of 2024.

“I just feel chills right now,” Rodriguez said. “It is a miracle.”

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The restaurant sells Mexican-Japanese fusion food in a shopping center just off Interstate 30 at the corner of Grand and Samuell Boulevard. It’s a tough location maybe, but Rodriguez made the most of it when he opened his dream restaurant there in 2022, serving dishes inspired by his wife, who is half Japanese, and by his own upbringing in Tampico, Querétaro and Juarez, Mexico.

Rodriguez worked at Bistro 31 and Charlie Palmer and as a manager at Enrique Tomás in Dallas. He still works on the weekends as a server at José in Dallas to make money for his family. He hasn’t taken a paycheck since Mixtitos opened.


For months, the restaurant has been visited by a small but mighty group of customers, but Rodriguez needed more business to keep the restaurant running. East Dallas resident Manuel Zaby and others hosted dinners for a dozen or more people, trying to get the word out that Mixtitos needed help.

On Cinco de Mayo, Rodriguez participated in a cooking competition on KXTX-TV (Telemundo Channel 39). He won “best taco,” which brought more attention to his menu of cheesy chicken tacos, carnitas and the like. Our Dallas Morning News story on May 6, 2024 shared Rodriguez’s story with another audience. Readers seemed surprised to see Japanese shepherd’s pie and veggie tempura on the same menu as fajitas, creamy chicken pasta and a hamburger.

Mixtitos is a family-owned business, and Rodriguez now needs more help than ever. His oldest daughter is making desserts, while his teenagers are staying home with the youngest child. His sister-in-law has been washing dishes so the kitchen can keep up with demand. In fact, she graduated from SMU with a doctorate in education, then left her cap and gown in the trunk of the car to help at the restaurant a few days ago.


Rodriguez said 10 days ago that his restaurant is like a garden, “but there are no butterflies.”

Now, he says, they’re flying in.

Mixtitos Kitchen is at 2706 Samuell Blvd., Dallas. Open seven days a week.

For more food news, follow Sarah Blaskovich on X (formerly Twitter) at @sblaskovich.